Selling the family travel market (Travel Weekly)
"The family/intergenerational travel trend that emerged following 9/11 is still going strong more than a decade later. About 44% of adults bring children (and grandchildren) along on leisure travels, and taken as a group, they take more trips per year (4.5) than business travelers (3.9), Gen Y (3.9) or Gen X travelers (3.5), according to the 2012 Portrait of American Travelers (MMGY Global/Harrison Group)."
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Post Title : Selling the family travel market (Travel Weekly)