Visionary Story of a Sports Travel Entrepreneur

I had the honor and privilege this past week of speaking with the president and founder of The Sports Traveler, Anbritt Stengele.  Talk about a visionary entrepreneur with a fascinating idea in an exciting industry!  The story below exemplifies one of the great "growth markets" of today's tourism industry: Sports Travel.

* View original story at
* View the Sports Traveler Blog at

Sports Traveler History

It all started with a trip to a Dallas Cowboys game...Sports Traveler was founded in 2000 by Anbritt Stengele (current President). Ms. Stengele, a former competitive and professional figure skater, traveled extensively throughout the United States throughout her career. Later she became a coach and trained dozens of figure skating hopefuls in competitive programs in both Michigan and the Chicago area.

It was in late 1999 that Ms. Stengele, while at a national skating event in Dallas, Texas, attended a Dallas Cowboys football game at Texas Stadium. An avid Cowboys fan, she returned home and went on the Internet to search for a football package to see the Cowboys again when they were to play the Indianapolis Colts...

"I set out on a search for a hotel package with good seats--but couldn't find one. After a very long search on the Web and many long distance phone calls, I gave up only to learn later that there was a hotel across the street from the stadium that had a great package. So I said to myself--there should be a Web site just for fans like me searching for sports travel packages."
(Source: interview Dec. 2000)

Ms. Stengele created the first Sports Traveler website herself for football travel packages and tickets. The site quickly took off and was voted Website of the Week by in December of 2000. In 2001, she developed the current Sports Traveler website to include all major sporting events for all types of fans. The network has now become the single largest source for sports travel on the internet covering sports travel options for virtually every sporting event worldwide. Key new additions to the company have followed including corporate and group travel as well as Sports Traveler VIP for luxury and celebrity clients.

In 2006, while attending the FIFA World Cup, Ms. Stengele launched Sports Traveler Radio - a podcast radio program that gives live on-the-scene reporting about sporting events for travelers. Sports Traveler Radio, or STR as it has become to be known, has since covered dozens of sporting events from the sports traveler perspective. The program is hosted by professional radio personalities and includes interviews on location from the sporting events host cities as well as special features and segments devoted to fan travel.

In 2009, Ms. Stengele along with co-writer and International Sports Writer Lydia Rypcinski released the book, Sports Traveler Chicago, a sports fans guide to the Chicagoland area. The tour book covers everything travelers will need when planning their game day experience in the Windy City. Sports Traveler Chicago was awarded the 2010 Illinois Woman’s Press Association Mate E. Palmer Communications Contest for Best Non-Fiction in the general category and was also the winner of the 2010 National Federation of Press Women Communication Contest for Best Non-Fiction.

Sports Traveler and Ms. Stengele has been featured numerous times on XM Satellite Radio as well as on ABC Radio and Fox Television insight and viewpoints on sports travel and the sporting event ticket industry. Sports Traveler has also been featured in the travel sections of the Wall Street Journal, The New York Times, Washington Post, Miami Herald, Chicago Tribune, The Globe and Mail (Canada), the New London Day, the Naples Daily News, the Richmond Times Dispatch and the San Diego Union-Tribune as well as Best Life, Men's Journal, Travel Age West, and Crain's Chicago Business magazines. She also has a blog highlighting her frequent travels at

Ms. Stengele currently resides in her home town of Chicago and travels often to see her favorite sports teams play. She is a competitive tennis player and enjoys speaking to children at local schools and universities on the topics of becoming an entrepreneur and her motto 'Live the Life You Imagine'.
Post Title : Visionary Story of a Sports Travel Entrepreneur

Visionary Story of a Sports Travel Entrepreneur,


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